YCC bang bang brief night

'Bang Bang Briefs' was a creative brief night set up by the YCC.... the brief was for 'Do the green thing' and was hosted at Pentagram in Notting Hill.

Ok what can I say about this night... Well... We WON!
Great night, met some great people and it made me want to move to London, even more than before..... It was held in an amazing building, there was a cocktail man... Not like someone who does it as a hobby (I don't think,) but a real cocktail expert!! Free beers!!!! Goody bags! all round FUN!





In ore as we listen to the brief history.....

The brief was explained and then off to work we went.....

...making sure there was no risk of dehydration of course.

The winning team ^^^^^


FREEBIES... a great goody bag we received at the end....yes it did have a cream egg inside!

check out the action at:

http://youngcreativecouncil.wordpress.com/

http://www.facebook.com/pages/Young-Creative-Council/186875731355780?sk=wall

SOCIAL MEDIA so on and so forth...

I'm currently sat, brain storming a live brief set by YCC (younge creative council)....and thought I would try to 'understand' social media a little better...outside of being the person that uses it of course....

I came across this great article which gives 10 helpful tips to help you to keep on track and focus on the audience when attempting social media marketing...

10 LAWS OF SOCIAL MEDIA MARKETING

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.  

By Susan Gunelius at Entrepreneur.com

Wed Feb 16, 2011 5:00am EST

Extend your Profile Pic

The new Facebook page has it's uses.....and make sure you use it all......your profile pic doesn't need to be aligned on the left hand side crammed up in the corner.....stretch out.....

^^^^there's mine.......

A FRIEND IN NEED

My friend Adel is an hairdresser trying to break through into the Mobile Hairdressing area..... and she mentioned she would like some leaflets to promote herself and her talents......

so I knocked her up a little something.....
It's not her in the picture its just first draft, but its the General layout.
My idea also was to do her some business cards with a 'Roots Ruler' on so persuading people to come back when there hair needs redoing......

I designed the logo &  put my creative writing to use thinking her up a tagline/quote to read when you first open the leaflet;


'The most important thing a woman can have-apart from her handbag of course-is her Hairdresser'


trying to pull out a human truth with women.

THINKING TABLE

Today I used my day off well and illustrated a table....
.....this is my trusty little wheely abouty table that I do all my thinking at so I thought I would make it a little more inspiring for when the  creativity begins....

my own little office.

FILLING IN THE GAPS

...so in-between....

I've been keeping myself busy.....

• painting
• snow
• advertising
• snow
• call centrrrrrrahhhhhhh job
• snow
• sewing club (it's a sport)
• photography
• blah blah blah

Ad wise;
Whilst me and Rach were together we visited 2 agencies which was red brick road & Kamarama, went to see an inspiration of woman Alex Taylor and were also doing some ads for a hotel in Lincoln...called The Petwood.......

The book crits were a real eye opener.....and an even bigger incentive to crack the fuck on....
Karmarama was an agency I love the feel of and a real creative space... somewhere I would love to work,
at the end we were told to bring a pad of ideas next time.... a portfolio wasn't even necessary...they just wanted to see some good hard ideas...straight talking guys with good advise....

......so the Petwood work came to pass when I emailed the hotel with our work and asked about doing some ads..... and from there on we did various ads for the Hotel targeted at specific audiences.....

RAF MAG

GOOD FOOD MAG

PRIDE OF LINCOLN WEDDING MAG..

http://www.petwood.co.uk/

& we even got a mention on the Lincoln uni Creative Advertising blog......wooooooooo ha

.....but since then on, they've kept me on to keep doing some ads for them freelance 'paid!!!!'

I did my first paid piece of work for them just before xmas...just in time to spend it all on xmas drinking.

PLAYING CATCH UP

From the beginning....


I was in team with a Girl called Rachael... we were a creative team through out my third year of uni..
Rachael being the Copy writer and me being the Art director...


but life happens and we decided to go our own way from there on ..... 
& http://www.create-em.com/ was born....(very dramatic of me)

First post

Well basically since I stopped being a student I've been upto this and that and I thought I'd get it all down......


Well when I got home my first tackle was the redecorating of my brothers (now MY) bedroom.
I do like decorating and unlike many I love Clutter...  and trust me it is reflected in my room now.. My bedroom at uni was compiled of blue skirting boards, one pink wall, one 'skin coloured' wall- as my house mates used to call it and then there were purple window frames... a real error of a room... it was inspired by the bright colour of India..whether it looked this way I have no idea! however it was cosy and 'quirky'- as I called it!


.....This then became my 'what not to do', for my new room.
I did decide to keep my Indian inspired cushions however and my trinkets and bit bobs, but then kept the rest SIMPLE....


Then i saw a tall book case at the end of my street waiting to be thrown away..... this i jumped on!!!!.. after going down and asking if I could have it of course!!!


I'll just add some photos....

there we have it..